Your next brand deal deserves a better starting point
A useful quote connects the value of your audience with the real cost of producing the work. A follower count alone does neither.
Give the quote a floor
Start with the work the brand is buying. Include briefing calls, research, scripts, filming, editing, revisions, delivery and administration. Multiply those hours by your target hourly rate. Add direct expenses such as equipment rental, travel, props or external editing.
For example, eight hours at 60 plus 100 of expenses creates a production floor of 580. All of these are made-up inputs in one currency. A floor helps you recognize a deal that is expensive to fulfill, even when the headline payment looks attractive. It is not automatically your final price.
Price the audience separately
Estimate the views of the actual sponsored deliverable. Use comparable posts and a consistent measurement window, not your total followers. Multiply expected views by your chosen sponsorship CPM and divide by 1,000. A scenario with 25,000 views and a CPM of 30 gives an audience value of 750.
Our starting-point model takes the higher of production floor and audience value. In the example, that is 750. This is a deliberate, editable pricing method; it is not a claim about what every brand will pay. Choose a CPM from your own comparable negotiations, results and scope.
Scope comes before the multiplier. A video integration, a dedicated video and an edited asset for a brand’s account are different deliverables. Run them separately when their cost or reach differs.
Charge explicitly for additional rights
A brand posting your content organically, running it as paid advertising and requiring competitor exclusivity are different requests. Define where the content can run, how long it can be used, what can be edited and what the exclusivity restriction covers before assigning a fee.
The calculator lets you enter one-time usage and exclusivity percentages. Both apply to the same base. With a base of 750, 25% usage adds 187.50. An additional 10% exclusivity adds 75, so the total is 1,012.50. The percentages do not compound. They are illustrative assumptions, not recommended rates or a license agreement.
Make the quote easy to review
Separate the deliverables, base fee, rights, revision limit, expected schedule and payment terms. Specify whether any performance number is an estimate or a contractual commitment. A useful quote lets both sides see what changes when the scope changes.
Use the CSV export to retain your internal calculation. Before sharing a final quote, make it suitable for the specific brand and include any applicable taxes and terms. Do not treat the calculator export as a signed agreement.
Finally, check whether the project remains worthwhile when production takes longer than planned. Your estimate becomes more useful when it survives a realistic downside scenario.